Building in Public
Real stories from the trenches — how we use AI automation to solve actual business problems, what results we get, and what we learn along the way.
How a 3-Person Team Handles 200+ Leads Per Month with AI
A travel agency was drowning in WhatsApp messages and Excel spreadsheets. We built a complete digital storefront with ML lead scoring, AI chat, automated workflows, and voice agents — all on Cloudflare at $0/month hosting. Now they handle 5x more leads without hiring.
Gonzalo Monzón
Latest Articles
Fresh insights from the trenches
Vanilla JS Is the Assembly Language of the Browser (And That's Why We Use It)
Gmail ships 20MB of JavaScript. Slack ships 55MB. Our cookie consent system? 4KB, zero dependencies. When you understand the low-level primitives — vanilla JS, pure CSS, raw DOM APIs — you don't need a framework to tell you what the browser already knows. But we're not framework haters: we use Astro for SSG and React islands where they genuinely help. The difference is that we choose our tools — they don't choose us.
SQLite Is the Production Database You Already Know (You Just Don't Know It Yet)
Building a WhatsApp Bot That Doesn't Get Banned — The Desktop Agent Approach
Deploying a Full Radiology System on the Edge: 13 Modules, Zero Servers
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